{"id":1000,"date":"2026-06-24T09:05:43","date_gmt":"2026-06-24T09:05:52","guid":{"rendered":"https:\/\/isifarmer.net\/?page_id=1000"},"modified":"2026-08-24T08:31:31","modified_gmt":"2026-08-24T08:31:31","slug":"purpose","status":"publish","type":"page","link":"https:\/\/isifarmer.net\/en\/purpose\/","title":{"rendered":"Purpose"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1000\" class=\"elementor elementor-1000\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5b07dd3 e-flex e-con-boxed e-con e-parent\" data-id=\"5b07dd3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-87fe689 elementor-widget elementor-widget-spacer\" data-id=\"87fe689\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51a4474 elementor-widget__width-initial animated-fast elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"51a4474\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cultivating Opportunities \n\nTransforming Lives \n\nRegenerating Cities<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a18cb62 elementor-widget__width-initial animated-fast elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"a18cb62\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>ISIFARMER exists to democratise urban entrepreneurship and accelerate social inclusion by empowering individuals from vulnerable backgrounds to lead high-tech vertical farms. We revitalise underutilised city spaces into resilient production hubs that minimise systemic food waste and protect natural resources through a zero-kilometer, zero-pesticide hydroponic ecosystem.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ce7d9b8 e-flex e-con-boxed e-con e-parent\" data-id=\"ce7d9b8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9bd76bd elementor-widget elementor-widget-spacer\" data-id=\"9bd76bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8bd7c5 elementor-widget elementor-widget-heading\" data-id=\"f8bd7c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Mission<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74129f0 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"74129f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>We are building a network of urban vertical farms installed in underutilised municipal markets, using Controlled Environment Agriculture (CEA) to produce zero-pesticide premium vegetables and fruits, such as microgreens, aromatic herbs, gourmet mushrooms, berries, and others. Through our integrated ISI-Farm infrastructure, ISI-Campus training, ISI-Fresh market access, and ISI-Connect digital platform, we empower urban farmers to deliver \u201cPlanta Viva\u201d (living plant) crops directly to the local Hotel-Restaurant-Caf\u00e9 (HORECA) sector, minimizing food waste and the traditional cold chain, while our ISI-Impact programs ensure this growth advances equity and inclusion for vulnerable communities.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0ca7d8f e-flex e-con-boxed e-con e-parent\" data-id=\"0ca7d8f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-76b8030 e-con-full e-flex e-con e-child\" data-id=\"76b8030\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-95b551a elementor-widget elementor-widget-image\" data-id=\"95b551a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"930\" height=\"620\" src=\"https:\/\/isifarmer.net\/wp-content\/uploads\/2026\/06\/Copy-of-Untitled-Design-2-930x620.png\" class=\"attachment-neve-blog size-neve-blog wp-image-1023\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f57efb6 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"f57efb6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;slideInUp&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5796cab elementor-widget elementor-widget-heading\" data-id=\"5796cab\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Vision<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7b6258 elementor-widget elementor-widget-text-editor\" data-id=\"d7b6258\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<section class=\"content50 svelte-1mtk38\"><div class=\"content50__container svelte-1mtk38\"><div class=\"content50-element svelte-1mtk38\"><div class=\"content50_text svelte-x523lj\"><div class=\"fs-20 anima description description6974270028 svelte-x523lj\">By 2030, ISIFARMER envisions a global network of more than 16 resilient cities where urban agriculture has transitioned from a niche innovation to a primary driver of social equity and food sovereignty. We see a world where more than 300 urban farmers from all backgrounds lead a localised food revolution that has eliminated systemic urban waste and ensured that fresh, zero-pesticide nutrition is a fundamental right accessible to everyone.<\/div><\/div><\/div><\/div><\/section><section class=\"content50 svelte-1mtk38\"><div class=\"content50__container svelte-1mtk38\"><div class=\"content50-element svelte-1mtk38\"><picture><source srcset=\"https:\/\/isifarmer.ondho.com\/wp-content\/uploads\/2024\/01\/tecnologia-innovacion.png\" media=\"(min-width: 768px)\" \/><source srcset=\"https:\/\/isifarmer.ondho.com\/wp-content\/uploads\/2024\/01\/tecnologia-innovacion.png\" media=\"(max-width: 767px)\" \/><\/picture><\/div><\/div><\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-60abd85 e-flex e-con-boxed e-con e-parent\" data-id=\"60abd85\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0e55d30 elementor-widget elementor-widget-spacer\" data-id=\"0e55d30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1ad6828 e-flex e-con-boxed e-con e-parent\" data-id=\"1ad6828\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9d4de73 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"9d4de73\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;slideInUp&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-63b7a6a elementor-widget elementor-widget-heading\" data-id=\"63b7a6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Values<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da4dc05 elementor-widget elementor-widget-text-editor\" data-id=\"da4dc05\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Our culture is anchored in JEDI Principles &#8211; Justice, Equity, Diversity, and Inclusion. We democratise leadership by actively lowering technical and economic barriers so that individuals from any background can transition \u201cfrom vulnerability to leadership\u201d. Also, we prioritise social justice by revitalising underutilised urban spaces and ensuring the local wealth we create stays within the communities we serve. Sustainability, Ethics, and Responsibility (SER) anchor our governance as we scale.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0bae28f e-con-full e-flex e-con e-child\" data-id=\"0bae28f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cc2c861 elementor-widget elementor-widget-image\" data-id=\"cc2c861\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"930\" height=\"620\" src=\"https:\/\/isifarmer.net\/wp-content\/uploads\/2026\/06\/Copy-of-Untitled-Design-1-930x620.png\" class=\"attachment-neve-blog size-neve-blog wp-image-1022\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2003c44 e-flex e-con-boxed e-con e-parent\" data-id=\"2003c44\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-81ed876 elementor-widget elementor-widget-spacer\" data-id=\"81ed876\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2fd78d7 e-grid e-con-full e-con e-parent\" data-id=\"2fd78d7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c27b128 elementor-widget elementor-widget-heading\" data-id=\"c27b128\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ready to be part of this green solution?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49677f1 elementor-widget elementor-widget-heading\" data-id=\"49677f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Join ISIFARMER and grow with us. Together, we can transform the landscape of urban food and make a real difference in the world.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9cdd727 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"9cdd727\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/isifarmer.net\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Join now!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a37a7ab e-flex e-con-boxed e-con e-parent\" data-id=\"a37a7ab\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-953e66b elementor-widget elementor-widget-spacer\" data-id=\"953e66b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-49e63fb e-flex e-con-boxed e-con e-parent\" data-id=\"49e63fb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-bbe756d e-con-full e-flex e-con e-child\" data-id=\"bbe756d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-40ebcc5 elementor-widget elementor-widget-spacer\" data-id=\"40ebcc5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7a9fed4 e-con-full e-flex e-con e-child\" data-id=\"7a9fed4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0046067 elementor-widget elementor-widget-image\" data-id=\"0046067\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"212\" src=\"https:\/\/isifarmer.net\/wp-content\/uploads\/2026\/06\/16-logo-H-white-300x212.png\" class=\"attachment-medium size-medium wp-image-1302\" alt=\"\" srcset=\"https:\/\/isifarmer.net\/wp-content\/uploads\/2026\/06\/16-logo-H-white-300x212.png 300w, https:\/\/isifarmer.net\/wp-content\/uploads\/2026\/06\/16-logo-H-white-768x544.png 768w, https:\/\/isifarmer.net\/wp-content\/uploads\/2026\/06\/16-logo-H-white.png 843w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4ab19fb e-con-full e-flex e-con e-child\" data-id=\"4ab19fb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7169b5d e-grid e-con-full e-con e-child\" data-id=\"7169b5d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1b56d93 elementor-widget elementor-widget-button\" data-id=\"1b56d93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/isifarmer.net\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Home<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7b576b elementor-widget elementor-widget-button\" data-id=\"b7b576b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/isifarmer.net\/our-mission\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Purpose<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73960ee elementor-widget elementor-widget-button\" data-id=\"73960ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/isifarmer.net\/how-we-do-it\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Methodology<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-577bef0 elementor-widget elementor-widget-button\" data-id=\"577bef0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/isifarmer.net\/learn\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Learn<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7306597 elementor-widget elementor-widget-button\" data-id=\"7306597\" data-element_type=\"widget\" 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elementor-element-622b9ab elementor-widget elementor-widget-button\" data-id=\"622b9ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSdVaHVmCJjNIsWFzJpjE4jbYhnFGwUEEZML8ORp_NjJBC8p-w\/viewform\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Grievances<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-972d00d elementor-widget elementor-widget-button\" data-id=\"972d00d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" 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